Please, it was merely an idea. [He waves his hand dismissively.]

Oh, you don't know? Everyone in the world is talking about it. Five bars of my best chocolate contained a golden ticket in their wrappers, which would earn their owners a tour of my factory. The media was in a frenzy over it for months, people went mad buying chocolate like it was the end of the world, and my candy sales were better than ever... And now this has gone and ruined it.